Have an explanation animation made

Complex topics clearly explained in 60 seconds

Have an explanation animation made

Do you have a product, service, or process that’s hard to explain? An explainer animation translates your message into a clear, visual video that makes it obvious at a glance what you do and why it’s important to your target audience.

As a studio specializing in explainer animations in the Ede region, we create animations that aren’t just beautiful—they actually work. Whether you want to launch a SaaS product, clarify an internal process, or need a campaign video, an explainer animation is the fastest way to get your message across.

We create explanatory animations for organizations throughout the Netherlands, ranging from growing startups to established companies, healthcare institutions, and government agencies.

What is an explanatory animation?

An explainer animation, also known as an explainer video, is a short, clear animated video that explains a single topic in 60 to 90 seconds. Its power lies in the combination of visuals, text, and sound: together, they ensure that the viewer both understands and remembers the message.

A good explanatory animation always has:

  • A clear problem statement that viewers can relate to

  • A clear solution that you offer

  • A specific call to action that encourages action

Explanatory animations are used on websites, in sales conversations, during onboarding, at trade shows, and in presentations. One video, endless possibilities.

Clear Problem Statement

That the viewer immediately recognizes

Clear solution

The ones you offer

Specific call to action

That impetus to take action

When should you choose an explanatory animation?

  • Your product or service is difficult to explain. Software, abstract services, or technical processes are hard to capture on film. Animation makes them visible and easy to understand.

  • You're losing visitors to your website. An explanatory animation on your homepage keeps visitors on your site longer and significantly reduces the bounce rate.

  • Your sales calls are taking too long. Send an explanatory animation beforehand, and your calls will be shorter, more focused, and more effective.

  • You want a consistent message. An explanatory animation always conveys the same message, every time, to every viewer. Ideal for onboarding or product explanations.

  • You want more leads. Research shows that visitors who watch an explanatory video are significantly more likely to convert than those who don't.

Animated Video

Animated illustrations, no camera. Ideal for abstract or non-filmable subjects.

Corporate Video

Real people and locations. Filmed with a camera. Emphasizes authenticity and trust.

Infographic

Data and facts presented visually. Easy to scan at a glance—no motion, but immediate impact.

Why choose an explanatory animation from Explainit?

Explainit combines over 15 years of expertise with a pragmatic, transparent approach. You’ll know upfront what it costs, how long it will take, and what you’ll get. No surprises afterward. Just an animated video that effectively conveys your message.

Complex topics explained simply

Convey the essence of your story in 60 to 90 seconds, without losing your audience's attention.

Higher conversion rate

Visitors who watch an explanatory video stay on your website twice as long, on average, and are more likely to convert.

Wide range of applications

Use a single animated video on your website, social media, in presentations, at trade shows, and for internal onboarding.

Fully Customized

No templates or pre-made styles. Every animation is designed in your corporate style, using your color palette and brand identity.

Flat Rates

No surprises later on. You know exactly what it costs and what you're getting up front.

15+ years of expertise

You’ll work directly with the creator. Short lines of communication, in-depth expertise, and proven results.

How much does it cost to have an explanatory animation created?

An explanatory animation pays for itself quickly. Think more leads, better conversion rates, and crystal-clear communication. In the video, we explain the basics in a way tailored to your needs. Want to learn more? Then you can easily dive deeper into the subject during an introductory meeting or with a handy infographic. Of course, we’d be happy to create those right away in the same style.

A compelling explanatory animation does more than a simple e-learning animation; its purpose is not only to inform, but above all to persuade. Our rates start at €2,500.

Want to know exactly where you stand right away? Calculate your price in under a minute with our free cost calculator.

Use our free cost calculator for a quick, personalized estimate—with no obligation.

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We translate every industry into clear animations

Technology & Software

Explaining complex software or SaaS products to end users

Healthcare & Well-being

Patient information, treatment processes, or public awareness campaigns

Government & Nonprofit

Making policies, regulations, or public service announcements accessible

Education & E-learning

Providing visual support for course material to enhance knowledge retention

Finance & Insurance

Clearly explain products or terms and conditions to customers

Industry & Technology

Visualizing technical processes, machines, or systems

Can't find your industry listed here? Ask us—in 15 years, we've seen just about every sector.

Frequently Asked Questions About Commissioning an Explanatory Animation

An explainer animation is a short animated video that explains a single concept, product, or service as clearly as possible, usually in 60 to 90 seconds. The combination of visuals, motion, and voice-over ensures that complex information is conveyed quickly and clearly. Explainer animations are also known as explainer videos, explanimations, or instructional videos.
The ideal length is 60 to 90 seconds. Research shows that viewers are significantly more likely to stop watching after 90 seconds. We always recommend the shortest possible version that fully conveys the message. A good explanatory animation deliberately leaves things out—and that’s exactly what makes it so effective.
An explanatory animation at Explainit starts at €2,500 (excl. VAT) for an educational style and goes up to €5,000 or more for a Plus style with greater visual complexity. The price depends on the length, style, voice-over, and deadline. Use our free cost calculator for an immediate estimate.
Yes. We’ll write the script based on your briefing. You provide the content, and we’ll turn it into a clear, compelling script suitable for animation. Would you like to provide the script yourself? That’s also an option. We’ll then make sure it’s ready for animation.
On average, 3 to 5 weeks after the final script is approved. For rush orders, a shorter turnaround time is possible for an additional fee. We always coordinate the schedule with you in advance so you know exactly where you stand.
Yes. The animation remains the same. For each language, we record a new voice-over or add subtitles. This is much more cost-effective than producing an entirely new video. We work with professional voice actors in virtually all European languages.
We create explanatory animations for a wide range of sectors: healthcare, government, finance, technology, education, and more. Animation is a particularly powerful tool for complex or sensitive topics. Clients such as Erasmus+, KPMG, NJI, and the Municipality of Ede have already worked with us. Check out our portfolio for examples by sector.
An explainer animation is entirely hand-drawn, with no presenter on screen. An explainer video combines a real presenter filmed in front of a green screen with animations. Both explain complex topics, but in different ways. Are you looking for a video with a presenter on screen? Then check out our explainer video page.
Yes. We keep all project files for 5 years, so changes can always be made. This could include a new brand identity, a revised logo, an updated price, or a new language version. You won’t have to start from scratch.
Explainit is based in Lunteren, in the municipality of Ede. We work with companies and organizations throughout the Netherlands. Since animation projects are largely conducted online, location isn’t really a factor. However, we’d be happy to stop by for an introductory meeting or briefing.

No-Obligation Introductory Meeting
Let’s bring your story to life visually

Whether you need an animated video, a corporate film, an e-learning series, or an explainer video with a presenter, it all starts with a good conversation. Tell us what you want to achieve and who your target audience is, and we’ll work with you to determine the best approach. You’ll receive a response with a no-obligation cost estimate within one business day. Prefer to get started right away? Call 0318 240 092 or email hallo@explainit.video.

  • No-nonsense & proactive

    Short lines of communication and a down-to-earth, pragmatic approach. We actively work with you to achieve the very best results within your schedule and budget.

  • Explanatory animations that are strong in both content and visuals

    No boring stories—just an animation that truly gets the message across.

  • Strategic Corporate Videos

    Not just “pretty pictures for the sake of it,” but videos that are strategically designed to convince your website visitors and encourage them to take action.

  • Transparent Video Production

    Complete transparency upfront with a fixed price estimate and a 100% satisfaction guarantee. No surprises afterward.

  • 15+ years of expertise

    You'll work directly with the creator. Short lines of communication, in-depth expertise in high-end animation and film, and proven results.

Bas van Maanen, founder of Explainit

Bas van Maanen

Your point of contact

At Explainit, you work directly with the creator. No account managers, no middlemen. I’d be happy to brainstorm with you—with no obligation—about the best approach for your video or animation.