Video for internal communication

Communicating change clearly, so everyone comes along

Reaching employees, not just informing them

A new strategy, a reorganisation, a new system or new rules: it has to be clear to everyone, from the shop floor to management. An email or intranet post is often only half read. A good video is watched, understood and remembered.

Explainit has been making videos for internal communication for years, for municipalities, healthcare institutions, education and large professional services firms. Animations that make a change story clear, quarterly updates from the board and onboarding videos for new colleagues.

We know the dynamics of large organisations: many stakeholders, sensitive topics and tight deadlines. That is why we work with short lines and a fixed approach, so you have a video on time that builds internal support. Read more in our blog about internal communication with video and animation.

Which video for internal communication do you need?

Internal communication takes many forms. These are the videos we make most often:

Change video

A reorganisation, merger or new way of working explained: why it is changing, what is changing and what it means for employees.

Animation or hybrid

Board update

Quarterly figures and strategy, explained by the board. Recorded in the studio or at the office, with autocue.

Film with presenter

Onboarding

New colleagues quickly finding their way in the organisation, the systems and the culture.

Animation or e-learning

Policy and compliance

Rules on privacy, safety or integrity explained, so that they are actually followed.

Animation

New systems and processes

A new system or process explained step by step, with animation or screencast.

Animation or screencast

Animation video

Moving illustrations, no camera. Ideal for abstract subjects or subjects that cannot be filmed.

Infographic

Data and facts made visual. Quick to scan, no movement but immediate impact.

When is video the smartest choice for internal communication?

  • Your message is complex. Animation makes abstract plans, processes and rules understandable in a few minutes.

  • You want support, not just understanding. A video with the board or with colleagues makes a change personal and credible.

  • You do not reach everyone by email. Employees in healthcare, construction or on location are easier to reach with a short video on a screen or phone.

  • The message must be the same everywhere. A video tells the story in exactly the same way at every location and in every team.

  • You want to reuse it later. A good explainer video stays usable for months or years, for example during onboarding.

Why internal communication with Explainit?

Explainit has been making videos for the internal communication of large organisations for years. We know the coordination with communications, HR, management and legal, and take it into account in the schedule.

You work directly with the maker. From script to delivery you have one point of contact, and confidential information stays confidential.

Strong script

We start with the core of the message. A clear script makes sure everyone hears the same story.

Experience with large organisations

Municipalities, healthcare, education and professional services. We know how review rounds work.

Confidential

We share internal plans and figures with no one. On request we work under a non-disclosure agreement.

Quick to respond

Quarterly update next week? With a fixed approach and short lines we meet tight deadlines.

The right video for every internal moment

Strategy

The new multi-year plan presented clearly and inspiringly

Change

Reorganisations, mergers and new ways of working

Onboarding

Welcoming new colleagues and showing them the way

Safety

Safety instructions and protocols that stick

IT and systems

New software and processes explained step by step

Culture

Making core values and behaviour visible

Frequently asked questions about video for internal communication

That depends on the format. You can calculate an animation with the animation cost calculator and a filmed board update with the corporate video cost calculator. For a series or an ongoing collaboration we are happy to prepare a tailored quote.
Animation is strong for explaining things: processes, rules and abstract plans. Film works better when it comes to trust and engagement, for example a message from the board. We often combine both in a hybrid video.
An animation usually takes three to six weeks, depending on the review process. A board update with a presenter can be done within a week: briefing, script, filming and editing.
Yes. Internal plans and figures stay confidential. On request we sign a non-disclosure agreement and only deliver the video via a secure link.
Yes. For several organisations we make a video every quarter or with every major change. With a fixed approach and house style this goes quickly and stays recognisable.

No-obligation introduction
Let's make your story visual

Whether you need an animation video, corporate film, e-learning series or explainer video with a presenter, it starts with a good conversation. Tell us what you want to achieve and for which audience, and we will think along about the best approach. Within one working day you will receive a response with a no-obligation cost estimate. Prefer to talk straight away? Call +31 318 240 092 or email hallo@explainit.video.

Bas van Maanen, founder of Explainit

Bas van Maanen

Your contact person

At Explainit you work directly with the maker. No account managers, no middlemen. I am happy to think along with you, without obligation, about the best approach for your video or animation.

  • No-nonsense & engaged

    Short lines and a down-to-earth, pragmatic way of working. We actively think along to achieve the very best result within your schedule and budget.

  • Explainer animations that are strong in content and visuals

    No dull stories, but an animation that truly gets the core of the message across.

  • Strategic corporate films

    No 'pretty pictures for the sake of it', but videos strategically designed to convince your website visitors and get them to take action.

  • Transparent video production

    Complete clarity in advance with a fixed price estimate and a 100% satisfaction guarantee. No surprises afterwards.

  • 15+ years of expertise

    You deal directly with the maker. Short lines, in-depth expertise in high-end animation and film, and proven results.