Social media video production

Standing out in the first three seconds

Video that gets watched, not scrolled past

On LinkedIn, Instagram or YouTube you have a few seconds to make someone stop scrolling. A good social media video seizes those seconds: a strong opening, a clear message and visuals that also work without sound.

Explainit makes short animations and videos designed specifically for social channels. Vertical, square or landscape, with subtitles and in the length that suits the platform. That way you get more out of your campaign, vacancy or product launch.

Already have a longer animation or corporate film? Then we make smart short versions of it. One production, dozens of posts. Want to know what that costs? Check the animation cost calculator or the corporate video cost calculator.

Which social media video suits you?

Every goal calls for a different format. These are the videos we make most often for social channels:

Campaign video

A short, powerful video that delivers one message. For a promotion, event or launch.

15 to 30 seconds

Short explainer animation

A service, product or scheme explained in a few sentences, with animation that makes it memorable.

30 to 60 seconds

Recruitment video

Show what it is like to work for you. Real colleagues, a real workplace, with a clear call to action.

30 to 60 seconds

Customer story

A satisfied customer explains in their own words why it works. Cut short for the feed.

30 to 90 seconds

Cutdowns

Short versions of an existing animation or corporate film, in every format and with subtitles.

From €750 excl. VAT

Animation video

Moving illustrations, no camera. Ideal for abstract subjects or subjects that cannot be filmed.

Infographic

Data and facts made visual. Quick to scan, no movement but immediate impact.

When does a social media video work best?

  • You want reach without wasting ad budget. Video gets more attention on LinkedIn and Instagram than text or photos. A good video gets more out of the same budget.

  • You have a complex message. Animation makes clear in 30 seconds what a long post fails to do.

  • You are looking for new colleagues. A recruitment video shows the atmosphere that a job ad can never convey.

  • You are launching something new. A short teaser and an explainer video together create attention and understanding.

  • You want to get more out of existing video. From one animation or film we make a series of short posts for months of content.

Why social media videos from Explainit?

For 15 years we have been making animations and videos that make complex messages clear. That is exactly what makes the difference on social channels: being clear within a few seconds.

You work directly with the maker, without middlemen. That keeps the lines short and the schedule tight, even when your campaign has to go live next week.

Every format

Vertical (9:16), square (1:1) and landscape (16:9), made for LinkedIn, Instagram, YouTube and TikTok.

Works without sound

Most people watch social media without sound. That is why we always use clear subtitles and strong visuals.

Strong opening

The first seconds decide everything. We build every video around an opening that makes people stop scrolling.

One production, many posts

We plan in advance which short versions you need, so you are set for months ahead.

The right video for every channel

LinkedIn

Business explanations, customer stories and vacancies for decision-makers and professionals

Instagram

Short, visual Reels and Stories that show your brand

YouTube

Longer explainer videos and Shorts that stay findable

TikTok

Fast, contemporary videos for a young audience

Website

The same video in the header or on a landing page

Events

Videos on screens, at trade fairs and in presentations

Frequently asked questions about social media videos

We make short versions of an existing video from €750 excl. VAT. A new animation or video for social media depends on length, style and the number of versions. Use the cost calculator for a first estimate or request a no-obligation quote.
That depends on the platform and goal. For an advert or Reel, 15 to 30 seconds works best. For an explanation on LinkedIn or YouTube, 60 to 90 seconds is fine. We advise you per channel.
Yes. We deliver in every format: vertical (9:16) for Reels, Stories and TikTok, square (1:1) for the feed and landscape (16:9) for YouTube and your website.
Certainly. From an existing animation or corporate film we make short cutdowns with subtitles, in every format. Even if the video was not made by us.
Animation is strong when you want to explain something or when the subject is hard to film. Filmed video works well for vacancies and customer stories, because real people inspire trust. A combination of both is also possible.

No-obligation introduction
Let's make your story visual

Whether you need an animation video, corporate film, e-learning series or explainer video with a presenter, it starts with a good conversation. Tell us what you want to achieve and for which audience, and we will think along about the best approach. Within one working day you will receive a response with a no-obligation cost estimate. Prefer to talk straight away? Call +31 318 240 092 or email hallo@explainit.video.

Bas van Maanen, founder of Explainit

Bas van Maanen

Your contact person

At Explainit you work directly with the maker. No account managers, no middlemen. I am happy to think along with you, without obligation, about the best approach for your video or animation.

  • No-nonsense & engaged

    Short lines and a down-to-earth, pragmatic way of working. We actively think along to achieve the very best result within your schedule and budget.

  • Explainer animations that are strong in content and visuals

    No dull stories, but an animation that truly gets the core of the message across.

  • Strategic corporate films

    No 'pretty pictures for the sake of it', but videos strategically designed to convince your website visitors and get them to take action.

  • Transparent video production

    Complete clarity in advance with a fixed price estimate and a 100% satisfaction guarantee. No surprises afterwards.

  • 15+ years of expertise

    You deal directly with the maker. Short lines, in-depth expertise in high-end animation and film, and proven results.