Why Video Is the Most Powerful Form of Communication in 2026
We scroll through dozens of posts every day. We scan headlines, skip paragraphs, and swipe on. Text has to fight for attention. Video doesn’t. Video grabs you, holds your attention, and conveys in thirty seconds what a white paper would take three pages to explain.
That's not an opinion. That's what the numbers show.
Video Dominates Online Content
By 2026, video will account for the largest share of all online content. More than 80% of all internet traffic will consist of video traffic. On social media, video generates an average of 1,200% more shares than text and images combined. And on websites, visitors stay an average of twice as long when there is a video on the page.
That doesn't mean text is unnecessary. It means that video is the first thing people watch, and text is the second. The order has changed.
80%
Internet traffic
Of all internet traffic in 2026, video will account for
1200%
More shares
Video on social media vs. a combination of text and images
2×
Staying on the site longer
Visitors stay twice as long when there is a video on the page
95%
Remember
95% of a video message is remembered, compared to 10% for text
Why does video work so well?
Video combines three elements that are each powerful on their own: visuals, sound, and movement. Together, they engage more parts of the brain than any other medium. Viewers retain 95% of a message when they see it in a video, compared to 10% when they read the same message.
But there’s more to it than that. Video builds trust. A face, a voice, a tone—it humanizes an organization. An animation makes the invisible visible. A corporate video shows who’s behind the brand. You can’t achieve that with a brochure.
Animation vs. Corporate Video: When Should You Choose Which One?
Animated Video
- Making Abstract Concepts Visual
- Explaining Topics That Can't Be Filmed
- Cost-effective in multiple languages
- Longer shelf life, easily customizable
- No location or actors required
Corporate Video
- Real People and Emotion on Screen
- Authentic atmosphere and location
- A Stronger Personal Connection
- Credibility Through Real Faces
- Ideal for stories and testimonials
Where do organizations use video?
The use of video goes far beyond a promotional clip on the homepage. Organizations are increasingly using video in four areas.
External communications such as product explanations, campaigns, social media, webinars, and customer stories.
Internal communication, such as onboarding new employees, compliance training, safety instructions, and change management initiatives.
Education and knowledge transfer through e-learning modules, instructional videos, and explanatory animations for complex subject matter.
Government and policy for explaining policies to citizens, legislative communication, and public awareness campaigns.
External Communications
Product explanations, campaigns, social media, webinars, and customer stories that build trust.
Animation, corporate video, explainer video
Internal Communication
Onboarding, compliance, safety instructions, and change processes clearly explained to employees.
E-learning, animation, screencast
Education and Knowledge Transfer
E-learning modules, instructional videos, and explanatory animations that make complex subject matter accessible.
E-learning, explanatory animation
Government and Policy
Explaining policies to citizens, communicating legislation, and running public awareness campaigns that everyone can understand.
Animation, explainer video
The barrier to entry is lower than you think
Many organizations think that a professional video is expensive and time-consuming. It doesn’t have to be. At Explainit, an animated video starts at €2,500 (excl. VAT). A corporate video starts at €850. And with our free online cost calculators, you’ll know within a minute how much your specific video will cost. No need to request a quote, and there are no obligations.
Production time averages 3 to 6 weeks. And because you work directly with the manufacturer when you work with us, the process is fast and personalized. No account managers, no middlemen.
Want to get started with video?
The best way to get started isn’t by having a video made right away. It’s by thinking about your message. Who do you want to reach? What should they know, feel, or do after watching it? Once you’ve figured that out, we’ll choose the format that works best.
Curious about what a video can do for your organization? Calculate the costs right away using our free calculator, or call us at 0318 240 092 for a no-obligation consultation. Of course, you can also email us at hallo@explainit.video.
Bas van Maanen
Founder of Explainit
Bas is the founder of Explainit, an animation and video production company based in the Ede region. With over 15 years of experience in animation and video production, he has completed hundreds of projects for clients such as KPMG, Erasmus+, the Municipality of Ede, and Yellowtail. Explainit deliberately works with a small team and brings in the right specialists for each project. This keeps the lines of communication short, the quality high, and the rates fair. Do you have questions about this article, or are you curious about what video can do for your organization? Feel free to contact us.