How much will it cost to have an animated video made in 2026?
This is the question we get asked most often. And rightly so, because you want to know what to expect before you start a conversation. The honest answer: an educational animation video is available at Explainit starting at €2,500 (excl. VAT), but the final price depends on a few choices you make yourself. For example, you can opt for a more eye-catching style to make a bigger impression, such as when you’re selling a service or product. We also offer much simpler e-learning animations as part of package deals that are significantly more affordable.
In this article, we explain exactly what those options are, how they affect the price, and why one animation costs more than another. No vague "prices upon request"—just concrete figures.
80%
Internet traffic
Of all internet traffic in 2026, video will account for
1200%
More shares
Video on social media vs. a combination of text and images
2×
Staying on the site longer
Visitors stay twice as long when there is a video on the page
95%
Remember
95% of a video message is remembered, compared to 10% for text
The three factors that determine the price
The cost of an animated video is determined by three factors: the style, the length, and any extras you add.
Style is the biggest factor affecting price. A simple educational animation with icons and text costs less than a rich animation with characters, complex scenes, and depth. The more visually rich the animation, the more production hours it requires.
The length has a direct impact. A 60-second animation is the starting point. Each additional minute adds production time for animation, voice-over, and sound design.
The extras are what make the final product stand out. These include professional voice-overs, studio sound design, subtitles, additional language versions, and custom music. Each element adds value, but also increases costs.
Animation Style
From simple and functional to rich and cinematic. The more visually complex it is, the more production hours it requires.
Biggest price factor
Length
Every extra minute adds to the production time for animation, voice-over, and sound design. Shorter is often more impactful.
Direct impact on price
Extras
Voice-over, sound design, subtitles, additional language versions, and music. Each addition enhances the production value.
Optional—it's up to you
Prices by animation style
At Explainit, we offer three main styles, each with its own character and price point.
"Educational" is our most accessible style. Clean, functional, and to the point. Ideal for simple explanatory videos, instructions, and knowledge transfer. Starting price: €2,500 (excl. VAT) for 1 minute.
"Standard" is our most popular style. It’s richer, more personalized, and offers greater visual depth. Suitable for external communications, product explanations, and campaigns. Starting price: €3,500 (excl. VAT) for 1 minute.
Plus is our premium style. Maximum visual complexity with character animations, detailed scenes, and cinematic movements. For brand videos and campaigns that really need to stand out. Starting price: €5,000 (excl. VAT) for 1 minute.
Educational
€2,500 excl. VAT / 1 min
Clean, functional, and to the point. Ideal for knowledge transfer and instructions.
- Icons and Typography
- Simple movements
- In your corporate style
- Includes script and storyboard
Default
€3,500 excl. VAT / 1 min
Richer, more personal, and visually striking. Our most popular style.
- Characters and Scenes
- Smooth animations
- In your corporate style
- Includes script and storyboard
- Greater visual depth
Plus
€5,000 excl. VAT / 1 min
Maximum visual impact. For brand videos and campaigns that need to stand out.
- Complex character animations
- Detailed scenes
- Cinematographic movements
- Includes script and storyboard
- Premium finish
What's included in the base price?
The barrier to entry is lower than you think
Many organizations think that a professional video is expensive and time-consuming. It doesn’t have to be. At Explainit, an animated video starts at €2,500 (excl. VAT). A corporate video starts at €850. And with our free online cost calculators, you’ll know within a minute how much your specific video will cost. No need to request a quote, and there are no obligations.
Production time averages 3 to 6 weeks. And because you work directly with the manufacturer when you work with us, the process is fast and personalized. No account managers, no middlemen.
Want to get started with video?
The best way to get started isn’t by having a video made right away. It’s by thinking about your message. Who do you want to reach? What should they know, feel, or do after watching it? Once you’ve figured that out, we’ll choose the format that works best.
Curious about what a video can do for your organization? Calculate the costs right away using our free calculator, or call us at 0318 240 092 for a no-obligation consultation. Of course, you can also email us at hallo@explainit.video.
Bas van Maanen
Founder of Explainit
Bas is the founder of Explainit, an animation and video production company based in the Ede region. With over 15 years of experience in animation and video production, he has completed hundreds of projects for clients such as KPMG, Erasmus+, the Municipality of Ede, and Yellowtail. Explainit deliberately works with a small team and brings in the right specialists for each project. This keeps the lines of communication short, the quality high, and the rates fair. Do you have questions about this article, or are you curious about what video can do for your organization? Feel free to contact us.